Search " ways to commit suicide" in Google

Google and Innovation goes Side by Side.Google always comes by with the most unique and impacting ideas. This time they have targeted Suicidal Searches. if you search "Ways to commit Suicide in google search it directly takes you to a page with emergency contact numbers. According to NY Times google have been showing the toll free Emergency Number of the National Suicide Prevention Lifeline for this query since last week. Similar results are given when you also search for "How to Commit Suicide","Should i commit Suicide".
What i like about Google is they do social work along with advertising. Most companies main intention is to bring customers by showing fancy things about their product. But Google is quite different in such cases. They not only promote themselves but also wins people hearts at the same time..